No One Knows What They Are Doing

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No One Knows What They Are Doing
Photo by Microsoft Copilot / Unsplash

Look closely at anything — a startup, a government, a family, a codebase — and you will find the same thing: people improvising. Performing competence because the alternative is paralysis. The expertise you admire is mostly costume. The people you think have it figured out are Googling their way through the day, just like you. The only difference is the tab is open on a bigger screen.


You look at the person who built the company. The one with the followers. The one who speaks on stage like they were born there. And you think: They figured it out. They must have some gene I don't have, some secret manual I wasn't given, some backstage pass to a room where everything makes sense.

I used to think that too. I spent years looking for that room.

I am here to tell you: there is no room.


The person who built the company? They guessed on the first hire, panicked when the money ran low, and pretended to know what a term sheet meant while they signed it.

The person with the followers? They delete more posts than they publish. They stare at the screen wondering why anyone listens. They are as surprised by their own momentum as you are.

The person on stage? They rehearsed that confidence in the bathroom mirror. They have imposter syndrome so acute they almost didn't show up. The difference between you and them isn't that they stopped feeling like a fraud. It's that they walked onstage while feeling like one.

There is no superpower. There is no secret. There is no club.


No one knows, so you might as well start.

That is not a motivational quote. It is the removal of a barrier that was never there.

You have been waiting for a feeling. Permission. Proof that you belong in the room. But the people in the room don't have that proof either. They never got it. They just stopped waiting for the mail to arrive.

The gap between you and the person doing the thing you want to do is not talent. It is not access. It is not some secret knowledge they downloaded while you slept. It is that they began before they felt qualified, and you are still standing at the starting line waiting for a signal that will never come.

You do not need to be chosen. There is no committee. No one is coming to tap you on the shoulder and say, "Okay, now you're ready."


So start.

Not because you have it figured out. Not because you're special. Start because the people you think are special are exactly like you — except they started when they were just as uncertain.

Write the post. Ship the thing. Have the conversation. Apply for the role. The ones who look like they know what they're doing? They started on day one exactly as lost as you are right now. The only difference is they stopped waiting for someone else to tell them it was okay to begin.

No one knows what they are doing.

You might as well be one of the ones doing it anyway.